Mar 12, 8:30 am - 10:00 am, Heights Library on Lee


How Are Businesses Ranked in Local Searches?

What Social Media Channels Are “Right” For Your Business?

You know your business needs to show up (and rank high) in local searches, but do you know how search engines decide which businesses belong in which searches?  And, how do they even know if a search is locally focused?  There are three building blocks for any business look to build a digital marketing strategy:

  • Always be an option
  • Always be chosen because of reviews and branding
  • Always be easy to work with, mobile friendly, click to call, click for directions, customer contact forms..

What you’ll learn:

Local SEO – Is your business showing up online as well as you think it is? Find out what Google is looking for when ranking your business in “Local Search” and how consumers interact when making a buying decision

Social Media – What does a good social media campaign look like?   Is it important for your business to post on all these different platforms?  I have a lot of followers and likes – how does that translate to new business?

Paid Advertising – How much should I expect to spend on AdWords?    What’s the difference between boosting a post and an ad on social media?  What is geofencing?  What are retargeting ads?

Our presenter, Mike Hillman, Digital Marketing Consultant, is a proud HRCC Member and is focused on helping our local businesses grow by reaching new and existing audiences through Local SEO, Reputation Management, Social Media and Paid Advertising.  He is a resident of Shaker Heights and services our communities for RevLocal.


RevLocal is the leader in personalized digital marketing. We help local businesses and franchise networks maximize their online presence through local search, review marketing, paid advertising and social media. When you partner with us, we have your digital marketing handled. For more information on the company, visit






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