Jun 21, 8:30 am - 10:30 am, HRCC's WOW!Business Conference Room

What Google looks for when ranking your business (hint:  It’s about much more than your website) 

Presented by HRCC Member

The digital world is constantly changing and with that comes confusion!  We have partnered with HRCC member, RevLocal, who help businesses maximize their online presence.  They have created a 3 part series just for us to help clear away the confusion. Register today to learn more about the digital world in an intimate setting where you can get your questions answered and take a look at your own website while sipping coffee and meeting other local businesses.  Seating is limited so don’t wait to register!

 

There are three building blocks for any business look to build a digital marketing strategy

  • Always be an option
  • Always be chosen because of reviews and branding
  • Always be easy to work with, mobile friendly, click to call, click for directions, customer contact forms..

What you’ll learn:

Is your business showing up online as well as you think it is? Find out what Google is looking for when ranking your business in “Local Search” and how consumers interact when making a buying decision

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Workshop II       July 12; 8:30am – 10:30am

Social Media – It’s so much more than Facebook!

Facebook, Instagram, Linkedin, You Tube, Twitter – How does a business owner keep up?

What you’ll learn:

  • What does a good social media campaign look like?
  • Is it important for your business to post on all these different platforms?
  • I have a lot of followers and likes – how does that translate to new business?

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Workshop III       August 2; 8:30am – 10:30am

Understanding Paid Advertising: It’s more than just “AdWords” and “boosting posts”.

Whether you’re on searching for something on Google, reading a news article, checking sports scores or scrolling through your social media feed, your being bombarded with paid ads. If you don’t think consumers are clicking on those ads, and making buying decisions, think again!

What you’ll learn:

  • How much should I expect to spend on AdWords
  • How do they work
  • What’s the difference between boosting a post and an ad on social media?
  • What is geofencing?
  • What are retargeting ads?

Register today!  Seating is limited.

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