Sep 12, 11:30 am - 1:00 pm, LaVera Party Center


Six Steps to Creating a Content Brand – A Content Marketing Formula

Every company wants to build an audience today, but only a small percentage are doing it correctly. In this fast-paced keynote presentation, Joe Pulizzi, the founder of Content Marketing Institute, will present his “Content Inc. Methodology” on the right way to grow, keep and monetize an audience. Joe will review each of the six steps on how to make this happen:

1. Identifying Your Sweet Spot,

2. Finding Your Content Tilt,

3. Building Your Base,

4. Harvesting Audience,

5. Content Diversification, 

6. Monetization


About our speaker:

Joe Pulizzi, founder of the Content Marketing Institute (CMI) is the leading  educational organization for content marketing, hosts the largest physical content marketing event, Content Marketing World. In 2014, Joe was honored with the John Caldwell Lifetime Achievement Award from the Content Council. Joe is a highly sought after public speaker and a 5x author, including Killing MarketingContent Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. After selling CMI in 2016, Joe spends his time with his wife and two teenage boys and actively fundraises for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy.  Joe loves the color orange and the city of Cleveland, where he’s an active ambassador to the city and a long-time season ticket holder of the Cleveland Browns.  You can find Joe on Twitter @JoePulizzi.



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